Assignment

Design a postcard for the ITP Winter Show. Try to show a "humanistic" view of ITP.

Constraints

  • 4.25 x 6 inches
  • 300 dpi
  • CMYK color

My Postcard

My concept for humanizing ITP: show humans working. A time-lapse shot with a fisheye lens occurred to me as a way to capture this.

Process

The equipment room did not have any fisheye lenses, so I used the Ricoh Theta S, a 360° camera. I hung the camera from the overhead beam in the shop area using some C clamps.

20 successive images as layers in Photoshop. I followed a tutorial to composite the images by adjusting their transparency.

The full 360-degree image. I chose to use the right half, since it has more people.

Then, cropped:

The cropped fisheye image.

The fisheye shot lends itself to a use of perspective in the composition, and I decided to follow that by laying the main text in an arc along the top bulge of the lens. I used a 3 x 3 grid for the other elements.

The center of the fisheye is empty of people, and the fisheye effect naturally focuses the eye there, so I wanted to put an icon there. Something simple that would quickly communicate what the event was about. I liked how this submission from a previous year succinctly communicated the combination of art and technology:

My photograph displays the technology, but lacks the message that this is an art show. I found this icon on the Noun Project that captures that clearly and simply.

So, I placed. Next, I used a rectangle with a radial gradient to fade out the corners of the photograph. Otherwise, the postcard looks way too busy, and the text is hard to read. Finally, I added the text. I found a copy of the ITP logo at this kickstarter page, and placed it in the upper right corner.